Betty Crocker’s Chocolate Fudge Cake

No I have not lost the plot (well perhaps I have… it’s definitely debatable!), but I did make a packet cake mix! I never make packet cake mixes. Not because I am a packet cake mix snob… no way! I’m all for shortcuts and making life easier. It’s just that I absolutely love baking cakes from scratch. I love measuring out the ingredients, sifting the flour and stirring it all together. So, that’s the only reason that I don’t use cake mixes. I’m a sucker for doing it myself!


However, that all changed when on Facebook I saw that Betty Crocker was running a competition where all you had to do was make their chocolate fudge cake, take a photo, put it on Instagram and they would choose one of the photos to be the image on their new cake box. Now I am pretty sure I have a minus fifty per cent chance of winning, but that’s not why I wanted to do it. I thought it was a brilliant marketing strategy and I love Instagram, so why not have a little fun!


And so off I went, bought the box and made the cake. It literally took about five minutes from opening the box to putting the cake in the oven… insanely quick! The cake smelt beautiful and looked pretty perfect too (I don’t think you can go wrong with a cake mix!). The frosting was really yummy… very fudgy!


I took a few different photos, but I’m really not the greatest photo-taker ever, so they turned out a little blah. Anyway, Dave ‘offered’ to eat a piece to see what it was like. I was secretly doing little hops, skips and jumps when he said that it was ok but didn’t have as much flavour as my normal homemade chocolate cake! Woo hoo, after all these years he’s finally decided that my homemade chocolate cake is pretty good! And it really didn’t matter that the cake was just a-ok, because about five minutes later that very same cake got crumbled and crushed into teeny, tiny pieces, mixed with some delicious flavoured frosting, rolled into balls, dipped into chocolate and decorated into the most delicious little cake pops!


Image credit

So thank you Betty Crocker… not only did you give me lots of Instagram fun, but you also helped me make a yummy batch of chocolate raspberry cake pops! Keep your eyes open on the blog for the full cake pop recipe in the next few days (it’s a goodie!).


If you want to enter the Betty Crocker competition, then just follow the link here.Β 


19 thoughts on “Betty Crocker’s Chocolate Fudge Cake”

  1. Lauren says:

    You are being too hard on yourself, your photos look great! I am the same when it comes to packet mixes. It somehow feels like you are cheating by using one!

    1. Bake*Play*Smile says:

      Haha so true Lauren!! It does feel a little like cheating! Oh thank you – I would love to buy a really good camera, but just don’t know if I’d get enough use out of it! For now my iPhone will have to do. πŸ™‚ Lucy

  2. That is so gorgeous and I love that plate!!!
    Good luck! Xx

    1. Bake*Play*Smile says:

      Thanks Bek! I bought it at a gorgeous homewares store in Huskisson near Jervis Bay when we were on holidays recently! I love the colours too! πŸ™‚ Lucy

  3. What a fun contest! These are beautiful photos πŸ™‚ Makes me want a slice of cake and a cup of cold milk!

    1. Bake*Play*Smile says:

      Haha so true! Milk and chocolate cake go together so well! xx Lucy

  4. The photos are great. Good luck in the comp. Very interested in your cake pop recipe Lauren πŸ™‚

    1. Bake*Play*Smile says:

      Thanks Tanya! The cake pop recipe should be up tomorrow! Just need to upload the photos! Think pink, sprinkles and super cute!!!

    2. Oops Lucy, Lauren is my daughter haha

      1. Bake*Play*Smile says:

        No worries! Lauren is a lovely name anyway!!

  5. Yum. I am a fan of the Country Women Association’s controversial decision to include a packet mix in their cake division! Don’t get me wrong- I love a cake from scratch, but sometimes time restrictions mean that packet is the solution! P.S. I especially love the pre-packaged icing sugar.

    1. Bake*Play*Smile says:

      Absolutely! And just because you are time poor doesn’t mean you should be cake poor too!!! xx Lucy

  6. Hope you win! I actually like to have a couple of packets in the cupboard for that just in case – though I usually have a slice or something in the freezer.

    1. Bake*Play*Smile says:

      Thanks Annaleis!! I’m not holding my breath! My photos were pretty dodgy and I don’t think they would love me saying it wasn’t the best cake ever lol! Oh well, it was a bit of fun… and it did lead to the creation of awesome cake pops, so that’s gotta be a good thing!! Absolutely – I always have cake or slice in the freezer too! You never know when your sweet tooth cravings will hit! xx Lucy

  7. We make this one quite often (when my oven isn’t incapacitated that is!). I’m going to give the Aeroplane Sweet Treats jelly slice a go this week, I got given a couple of packets at a PR event and it doesn’t need baking so it’s a win.

    1. Bake*Play*Smile says:

      Hi Emma,
      I’d love to hear how the Aeroplane Jelly Treats go. I have seen them on the shelf and wondered how they would turn out!!! πŸ™‚ Lucy

  8. One slice here please!:-)

    1. Bake*Play*Smile says:

      Haha absolutely!

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