A Day In The Life Of A Blogger

(Please note: I wrote this post before having a baby… now with a toddler in tow, my day looks a LOT different!! I promise to do an updated ‘life in a day’ soon!).

A Day In The Life Of A Food Blogger

One of the most common questions I get asked, is what a typical ‘blogging’ day looks like for me. Well first of all, let me start of by saying that it is sooooo not glamourous. It’s really hard work! Before I started blogging full time, I was a primary school teacher – and anyone who has ever taught little kids knows how busy it is… but to be honest, I’ve never worked harder (or more hours) in my life. I’m so incredibly lucky that my blog has grown enough to now be my job, but it hasn’t just happened by magic. It’s a whole lot of hard work (but I promise I’m not whingeing at all – it’s the best job in the world)! So here’s what a kinda-typical weekday looks like for me.


6.00am: It’s go time!

I get up early and do some stretches or walk on the treadmill. Usually I listen to TED talks or my fave pop songs (hehe yes my taste in music is similar to that of a 16 year old). Unfortunately, I’ve come to the sad conclusion that because I love cake so much, I need to exercise. There’s no way I’m going to give up the sweet stuff, so I’ve gotta drag my butt out of bed in the morning and get moving.

A Day In The Life Of A Blogger

6.30am: Get ready

You know… all the boring stuff. Shower, hair, makeup, blah, blah blah…


7.00am: Check In

Usually I check my emails while I eat breakfast, make sure the days post has gone live (sometimes WordPress likes to play silly buggers and forgets to make my scheduled posts go live!), and check my social media accounts/reply to comments. I kinda like to do these jobs while I eat breaky, because they don’t involve much thinking… so there’s more time to concentrate on my muesli.

A Day In The Life Of A Blogger

7.30am: Be sociable (in an online way…)

Promote the days post on social media, use ViralTag to schedule the recipe images to Pinterest, add the days post to Yummly, StumbleUpon and food photography sites (such as Foodgawker and TasteSpotting).


8.00am – 9.30am: Write blog posts

I try and get all of my writing done first thing in the morning…. I’ve tried doing it later in the day or at night and I end up just being a rambling mess (or more of a rambling mess than usual). I always try and make sure that I have blog posts scheduled for at least a few weeks in advance… yep I’m an organised freak! But I also like knowing that if life throws me a curve-ball and something comes up, there’ll still be posts ready to go live. At the moment I post 4 times a week – Monday to Thursday – and I think that’s my absolute limit. Anymore and I’d be totally overwhelmed… it’s not just writing the posts that takes time – they also need promoting, SEO and photo editing etc. It’s a time consuming process!!!

A Day In The Life Of A Blogger

9.30am – 10.00am: Schedule, schedule, schedule!

During this time I usually gaze out the window… ahem, I mean I schedule social media posts for the following day. I always try to make sure my Facebook posts are scheduled so that I don’t have to worry about remembering to do them. It’s also way quicker to schedule 5 in one go, than trying to do them one at a time. Mind you, if I’m asking a question or looking for a discussion on Facebook, I never schedule those posts. I think it’s really important to post the question and then hang around to answer/interact with everyone.


10.00am – 10.30am: Have a break!

Make a cuppa, check social media, do a few squats (haha actually that ones actually a lie… I keep telling myself to do squats during the day and it does NOT ever happen!).

A Day In The Life Of A Blogger

10.30am – 11.00am: Planning time

Check Google analytics and plan future posts. Review which posts are performing well and use that info to plan future recipes. Schedule the best performing posts to promote on social media.


11.00am – 12.00pm: Photo editing

One of the most time consuming parts of running a food blog is taking and editing photos. I use iPhoto, PicMonkey and Canva to edit and resize my photos and create Pinterest collages. Because I’m so indecisive, the whole photo editing thing can take FOREVER, because I can never decide which photos to use and which ones to ditch.

A Day In The Life Of A Blogger

12.00pm – 1.00pm: Lunch… yay!

Lunch break, reply to emails, reply to comments and check social media. At the moment, I’m trying really hard to focus on Pinterest, so that’s where I spend the majority of my social media time.


1.00pm – 2.00pm: General blog work!

There are always a zillion things on my ‘blog to do list’. Honestly, I swear it’s never ending! Whether it’s working on an ebook, changing the layout of my website, adding sidebar recipe collections, writing my weekly newsletter, working on our Fabulous Foodie Fridays link up or having a Skype chat with my blogging buddy Lauren from Create Bake Make (we use our Skype meetings to bounce ideas off one another and keep each other motivated!), this hour is always super busy. I also use this time to chat to the Bloggerati team who manage my blog about anything important that’s coming up or any sponsored posts I need to be working on.

A Day In The Life Of A Blogger

With the lovely Lauren from Create Bake Make.

A Day In The Life Of A Blogger

And with two of the brilliant Bloggerati team members!

2.00pm – 3.00pm: Getting snap happy

In my house, this is the perfect time for me to take photos. I usually try and do 2-3 recipes at a time, because it’s a bit of a pain in the bum to set everything up and get the light right. Once the photos are taken, they get popped into iPhoto to be edited at a later date.

A Day In The Life Of A Blogger

3.00pm – 4.00pm: Building the blog hour!

This is the time I use to pitch to brands, send emails, write sponsored posts, chat to brands I’d like to work with, write guest posts for other websites etc. When I first started out, I was so scared to pick up and phone and call brands I wanted to work with. Even know I still get nervous, but it’s actually kind of fun… and it lets me waffle on to someone too!


4.00pm – 5.00pm: Project time.

This year I’m trying to think ahead and so my aim is to always have 1-2 big projects on the go at any one time. Sometimes it will be an ebook… but at the moment, it’s an even bigger secret project (I can’t wait to fill you in soon!). A couple of months ago, Lauren and I launched a huge joint project – a food blog dedicated to Thermomix recipes. So this hour is also often spent on ThermoBliss posts, website layout and social media scheduling. We only started it a few months ago and it’s such a fun project to run together. I absolutely love it!

A Day In The Life Of A Blogger

5.00pm-5.30pm: Social loving

Emails, social media, comments…. yep it’s like a merry go round! I try and keep on top of these three things during the day, otherwise I just get totally overwhelmed if I leave it and suddenly have 3 days of comments to reply to (although that does sometimes happen!).


5.30pm – 7.30pm: Time for a break!

Make dinner, go for a walk with my hubby and our golden retriever, catch up on any personal phone calls/emails etc.

A Day In The Life Of A Blogger

7.30-8.00pm: Last check in for the day

Hop on social media and have a little chat with everyone! One final check of emails. Make sure the following days post is scheduled to go live. Try and switch off for the night… try… and usually fail!


8.00pm – 9.30pm: Me time!

At the moment I’m totally loving Netflix. We’ve just finished watching House of Cards, Man Men and Suits, so we need some really good TV series to start (PS. please let me know if you’ve watched any good ones lately!)


9.30pm: OK ooops… this is the last check!

One final check of social media (I know… I know… it’s so bad… I’m hopeless!!).


Other bits and pieces:

My main social media focus at the moment is Pinterest (it’s the best thing ever if you have a food blog), so I spend 5 X 5-10 minute sessions throughout the day pinning to boards. I also manage a group board so spend a bit of time adding people who have requested to join etc.


Some days I squeeze in some baking time for blog posts (although I try to do a lot of that while I cook dinner and then pop it aside to photograph the next day.. women are amazing multi-taskers).


When I left my teaching job and started blogging full time, I have to admit that I was a little lost! I was so used to structure, timetables (and bells) that it was hard to stay focused and actually be productive. So, I always make sure that before I go to bed I have a list of jobs to do the next day (I’m a BIG list person). This really works for me. I love the feeling of ticking things off my list (if you’re a list person, you’ll totally know what I mean). At first, I struggled with going from working at a job where I was surrounded by lots of people all day, to working on my own from home, but now I absolutely love it. I get my ‘people fix’ at the fun blogging events I get to go to, or chatting on social media throughout the day. Oh and then I just bombard my husband with my chatter when he gets home.

A Day In The Life Of A Blogger

So yep, like I said… the day of a blogger is totally unglamorous and at times, frustrating and kind of boring! But you know what, I really, really love it. I love the feeling of building something from scratch and working my butt off on a website that I absolutely adore. I love the blogging community that I’m lucky enough to be part of and all of the amazing readers out there who send me gorgeous emails and messages. It totally makes it all worthwhile and trust me, I am under no delusion that I’m incredibly lucky to have such a great job.

A Day In The Life Of A Blogger

So that’s pretty much my day! What does your typical day look like?

A Day In The Life Of A Blogger Feature




71 thoughts on “A Day In The Life Of A Blogger”

  1. Ooh the voyeur in me LOVES this 😉 I love how super organised you are, no wonder you are achieving amazing things. Thanks for the special mention, I think we need another Skype chat very soon xx

    1. Bake Play Smile says:

      Seriously I don’t think I’d still be blogging if we hadn’t met! You keep me focused and on track!!

  2. What a fabulous insight into your day Lucy! No wonder you do it all so well!
    Thanks so much for sharing it with us. Xx

    1. Bake Play Smile says:

      Oh Shannon you are so sweet! Lol it’s kinda boring, right!!?

  3. jess says:

    Fascinating insights, I am jealous of how structured you are! I wonder when you do the most of your cooking/baking? You mentioned sometimes doing it while making dinner, how many times a week are you baking? I imagine it takes up a lot of time!

    1. Bake Play Smile says:

      Yep most of my baking is done while I cook dinner and the rest is done on the weekends. I hate rushing in the kitchen so the weekends are perfect for just cruising around!

  4. I try to be organised and write lists but I get sidetracked so easily. Taking the photos and setting up shots is my least favourite part of food blogging – is that bad?! Such a great insight into your day – and how organised you are. I’m trying to blog twice a week and at the moment it feels like it’s too much – I think I need to take an efficiency pill!

    1. Bake Play Smile says:

      Oh gosh no – two times a week is perfect! Sometimes I think 4 times is too much… everyone will get sick of me!

  5. I’m amazed at how structured you are with your time slots! I get so easily distracted by social media or reading other people’s blogs that I often forget about working on my own! Thank you for the sneak peek into your typical blogging day 🙂

    1. Bake Play Smile says:

      Hehe I think I’m very OCD!

  6. Wow you are so much more organised than me! Possibly also because I have a toddler at home with me all day. I’ve just bought a new camera to improve my photos, but I agree editing photos takes forever! I’m indecisive too and can spend an hour creating images then decide I don’t like them and start all over again. I really should set out a proper schedule for myself each day, but kids have a way of making the schedule fly out the window unfortunately.

    1. Bake Play Smile says:

      Hehe yes kids have a way of doing that! Oh my goodness I know what you mean about being indecisive with photos… it’s SO hard! I find I’m even worse when I’m choosing them for guest posts!

  7. LOVE IT! We are so alike, except for the organised part, the marketing skills, the scheduling, the success, the photography skill, the fitness, the dog….!!! lol ok so not so much alike after all…….. I am a somewhat useless housewife, sporadic blogger, full time Mamma and dreamer – I am going to take SO much from this post – it is just what I needed to read to get back into doing what I love and trying to be a 1% of the success you are!!! My question – what do you do with the food you bake?? xoxoxo Anna

  8. Now if only I didn’t have a day job! It is amazing how much work blogging can be, especially when you also have to create all the goodies you write about. xx N

    1. Bake Play Smile says:

      Absolutely! I found it so hard juggling the two and it was VERY scary making the leap to only blogging!

  9. Oh I hear ya about photos and how time consuming that can be – we took over 3000 photos on our recent trip to Europe and I had to scan through all of them yesterday to find the one’s I needed for today’s blog post! (Like you, I normally like to have posts scheduled in advance – at least the next week’s worth – but after our trip I am in catch up mode!)

    1. Bake Play Smile says:

      Oh my goodness! 3000!!! You are going to need a whole heap of cups of tea to get through those babies!

  10. Thanks Lucy. I’ve been wondering how you do it. I would love to be a full time blogger. Hopefully I can juggle my day job and two kids and make it work. You definitely inspire me to keep at it.

  11. What an insight. Blogging certainly is far harder than anyone realises and there is just so much that happens behind the scenes. No wonder your blog is great – you are doing a stellar job, every day.

    1. Bake Play Smile says:

      Oh there really is so much that goes on behind the scenes isn’t there!

  12. I wish I could devote more day time to my blog, but unfortunately, being a mum to little ones prevents me from doing so. But I know this time with my girls is special and I don’t want to miss it. I do the bulk of my freelance writing and blog writing at night. I need to learn how to schedule on Facebook. There is so much I think that I could be doing like scheduling that would make life a bit easier I think. xx

    1. Bake Play Smile says:

      Absolutely! It would be a totally different ball game with kids!

    2. Chelsea says:

      Was thinking the same thing, Bec 🙂 I write mostly at night these days too. As bub grows my time is becoming shorter though yikes!

      Love your organisation Lucy!

      1. Bake Play Smile says:

        Oh I bet Chelsea!

  13. This is a wonderful insight into your day and how you tick – thank you so much for sharing, I love a list but am finding it hard to tick things off it at the moment I need to get better at organising myself, I was once!

  14. You are a machine! You are the Queen of Organisation. I wish I was too, but if I was the Queen of anything, I’m sure it would be faffing!

    1. Bake Play Smile says:

      Bahaha I am so NOT a machine!! No way, you’re the Queen of Awesome!!

  15. Wow! You are one busy lady. And organised. And fouled. And dedicated!! Loved reading this and it has kind of given me a kick up the butt to do a bit more with my blog. I love writing blog posts and taking pics, but i suffer from decision anxiety typical over thinker) and struggle to decide what to keep and what to edit. I think you understand 🙂

  16. Thanks for this! It’s always fun to get a sneak peek bwhind the scenes:) #TeamIBOT

  17. i love this insight into your day! You are so organised and utilise every minute of your time (so I can totally see why you are so successful)! Xxx

    1. Bake Play Smile says:

      Oh thanks lovely!

  18. Thanks for the insight Lucy. I love your blog. I would really love to be a full time blogger so I can be at home with the kids. You definitely inspire me to keep at it.

    1. Bake Play Smile says:

      Oh thank you so much Belinda! I really appreciate it!

  19. Cool! I never realised how involved it was. Also, I want to steal your spatulas 🙂

    1. Bake Play Smile says:

      Oh I love those spatulas too!

  20. This is my dram job. My days are far more disorganised – I’m posting and scheduling left right and centre – often at lunch break at work, sidelines of sports fields or waiting for school bus and definitely writing late, late into the night. Wanna swap? Haha Mel xx

    1. Bake Play Smile says:

      Haha don’t worry – I’m very disorganised too!!! Thats blogging for you, right!?

  21. Mumma McD says:

    Wow you certainly pack a lot into a day!! I find it’s so hard to switch off from the social media thing at the end of the day, especially with fans and likers in different timezones who are active when I should be going to bed…

    You sound amazingly organised! 🙂

    1. Bake Play Smile says:

      I know!!! I’m trying to get better at switching off at night though!

  22. I’m exhausted from just reading that! All testament to your success though. Awesome. x

    1. Bake Play Smile says:

      Oh thank you so much Jodi!

  23. So much goodness! You’re amazing. I remember when you started I think it was a couple of months after me, so I’ve really enjoyed watching you grow. Such a privilege this blogging business. Reading this makes me think I need a photo editing alarm that doesn’t let me take too long on a photo x

    1. Bake Play Smile says:

      There were quite a few of us who started around the same time, wasnt there! I’m in awe of your blog Bele. Hehe an alarm is a great idea – I definitely need one!

  24. Love your Golden Retriever! I put your Malteser Slice on my blog as I made it the other day for my colleagues! My next effort will be your Rocky Road Balls and then Malinda’s muffins! I’m learning to make stuff!

    1. Bake Play Smile says:

      Oh thank you so much!

  25. Holly says:

    Wow you are a blogging machine! Lol Love day in the life posts. I certainly am no where near as busy or productive since I’m still establishing my blog but it really is so time consuming. My biggest win at the moment is having over a month worth of posts pre-scheduled since I had no idea what blogging with a newborn would be like. Thanks for sharing your typical day.

    1. Bake Play Smile says:

      Oh my goodness! You are so! Your blog is incredible!! And you’re doing it with a newborn – amazing!

  26. Go you good thing!! Thanks for the insight into your day. You are super organised and super amazing in your workflow! Netflix, check out Unbreakable. Hilarious!! I didn’t know you have launched the thermi site, I am off to check it out.

    1. Bake Play Smile says:

      Oooh I will check it out! Thank you!!

  27. Wow! Super organised and structured. I’m so envious. Good for you. I too was wondering how you found time to slot the baking in? Very efficient use of time. Hard work indeed, but is paying off for you. I love hearing stories about how people love what they do. Thanks so much for the inight. 🙂

    1. Bake Play Smile says:

      Thank you so much Sandra! Yep I’m the same – I love having a peek into others lives!

  28. Hugzilla says:

    You are machine! This is fascinating, and I’m so in awe of your togetherness. It totally makes sense now. Your blog is amazing, and it comes as no surprise that you invest so much time and care and love in creating it.

    1. Bake Play Smile says:

      Oh thank you so much – but you’re being way too kind! Right back at you though!!!

  29. Em says:

    I loved this post hun! It’s so true, blogging ain’t glam and most of it is done in pyjamas on the couch! I need to bookmark this one for future ref. Although I’m certainly no where near blogging full time squishing it all in to my non work hours is insane! I think I need to take your advice and make some lists! Thanks for the great read x

    1. Bake Play Smile says:

      Hahaha yes exactly!!!

  30. Wow Lucy, you are so organized and you cook! Super!! x

    1. Bake Play Smile says:

      Oh thanks so much Lisa!

  31. That was great to read, Lucy. You are really running a business, aren’t you, albeit a creative one? I really admire you for turning something you love into a business and working hard and smartly to make it happen. 🙂

    1. Bake Play Smile says:

      Thanks Gael! I really appreciate it. xx

  32. I loved this post…mainly because I’m nosy and I like to see how others do it! I think it will be a few years before I can blog full-time but I really like the structure of your day. It looks like you manage to take care of a good mix of tasks with your routine.

    1. Bake Play Smile says:

      Haha I’m exactly the same – love a little sneak peak!

  33. I just stumbled across this on your blog hun, I didn’t even know it was here!
    So glad I read it.
    It’s always interesting to see how people manage there success.

    It in NO WAY comes easy, tell me anything that is something you enjoy and love that ever has come easy.
    I have to set up a week plan not a day one as such. Usually like to do Wednesday/Thursday as a bake day and photograph same day edit Friday kinda thing.

    Plus if I get a design itch I just have to go with it, I can’t leave it, when creativity calls I just have to let it flow or its lost forever… joys of trying to do a business in design and do a creative blog. lol

    I used to be 2 weeks ahead in blogging which was great, but then life did get in the way and truly wiped it clean out.
    So I’m not in the process of pushing hard to get myself ahead, like pushing a barrel up a hill.
    I do 4 post a week, used to do 5, but it got to much. So 4 works and keeps your sanity I think.

    I do spend a lot of time working after midnight as it’s just the best time to concentrate without interruptions from little people and big people lol.

    I do have to spend ALOT more time scheduling Pinterest, when Im organised I schedule Insta feed to facebook and twitter but I MUST do Pinterest it gets so much interest and traffic.
    I updated my page and styled it and the insight I got just from that was really leaps and bounds over FB or other SM platforms.

    Thanks again for sharing Lucy, you have done an amazing job on your blog and continue to just jump leaps and bounds your love for it and your beautiful nature truly shines through everything you touch.
    Congratulations lovely. xx

    1. Bake Play Smile says:

      Oh Kim I loved hearing about your blogging life! You sound like you’ve certainly got it all sorted!!! Thank you so much for your lovely words – we’re very lucky to be able to blog and share our recipes, aren’t we!

  34. Simone says:

    I love this post Lucy! I sometimes wish I could get more blog momentum, however, I had a sinking feeling that I just can’t afford the time – your post really makes me think about how I should prioritise.

  35. Thanks for this fantastic post, Lucy! (oh and all the other blogging resources on your site that I’m also checking out!) I’m just starting out my site so this kind of insight into the blogging world is really helpful and super motivating!! It’s so great to have advice from someone who has been there, done that. On a slightly unrelated note, I can TOTALLY relate to your list obsession, because I’m exactly the same! I have a personal to-do list, one for the blog, one at work, one for house cleaning, one for short-term goals, one for long-term goals etc. Plus numerous other lists in between scribbled on scraps of paper in my handbag!! Hehe.

    1. Bake Play Smile says:

      Thanks so much Lisa!! Hehehe i need to type up some more of the blogger posts – things have just been crazy busy lately!! I’m very happy to find a fellow list maker!

  36. Cal says:

    Thanks for this insight. It’s really valuable to know how much effort it takes. One thing though – am I right in thinking that you don’t actually make the recipes on your blog? If so, who’s food are you photographing or do you use images you find on the web?

    1. Bake Play Smile says:

      Hi there, so glad you enjoyed the post! Oh no I make every single recipe on my blog!! I make and taste 100% of the recipes. And I do all of my own photography. I think if you’re a blogger it’s really important to be authentic and that means that you need to be cooking and photographing your own food!

  37. Jenni says:

    Just came across your blog and loved reading this post about your day-to-day life! I’m so nosy 🙂 Did you know there’s a WordPress plugin that will check if your scheduled post fails and will automatically keep trying to publish it till it succeeds? It’s a lifesaver for me. I think it’s called WP Missed Schedule or something like that.

    1. Bake Play Smile says:

      Oh that’s awesome! I’ll definitely check that out!!!! Haha I think I need to re-do my ‘day-to-day’ life now that I have a baby!!!!!

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